Core value
Can users complete the task the product is intended to support?
Build a working first release around one product hypothesis. ACW defines the core flow, designs the experience, and implements the functionality needed to evaluate use with an initial audience.
See the delivery processContact UsThe release scope and measurement follow that question. A long feature list does not make the answer more useful.
Can users complete the task the product is intended to support?
Where do they stop, need assistance, or return to use the product again?
Which difficulties block the main task, and which feature requests need more evidence?

The estimate depends on functionality, integrations, data, access, review requirements, and the condition of any existing code. Agree client inputs and approval points alongside the development plan.
Choose the stack around product requirements, integration constraints, hosting needs, and maintenance responsibilities. AI functionality belongs in the scope when it serves the product hypothesis.
Prioritize failures that prevent completion of the main task.
Examine recurring difficulties before choosing a solution.
Separate fixes, experiments, and new features. Ongoing development and support are defined separately from the initial release.
A first-release example, not a client case.
A booking product begins with one user type, one service category, and one booking journey. The release includes the required availability and confirmation behavior. Usage checks examine whether users complete that journey. Subscriptions and additional categories remain outside the first scope.
An MVP runs the agreed functionality for actual use. A prototype tests interactions; a demo presents a product story. Neither automatically includes production functionality or operating requirements.
Review the release scope, integrations, technical uncertainty, and client dependencies first. Significant unresolved questions may require discovery before an implementation estimate.
Agree recruitment and feedback responsibilities during scoping. Building the product does not automatically include acquisition campaigns or a recruited research audience.
Describe the user, the core action, and the evidence you need before expanding development.