Lesson and visual situation
Introduce a rule through a lesson and visual situation.
Loading the pageLoading the pageLoading the pageSoccer rules, learned through play
ACW worked on RulePlay’s mobile learning experience, connecting short lessons, quizzes and visual examples with progress and daily streaks.
RulePlay makes soccer rules approachable through short lessons, visual explanations and quizzes. The product serves people learning how the game works, turning topics such as fouls and offside into a learning journey that users can return to.
The learning journey starts with the basics.
It moves on to situations such as fouls and offside.
The learner gets a clear next action instead of a long reference document.
RulePlay turns soccer rules into short lessons, visual examples and quiz interactions. ACW’s design work connects the learning activity with progress, streaks and profile rewards, giving the learner a clear next action and a visible record of continued participation. The result: a connected learning loop across lesson, practice and progress.
The learning experience depends on more than individual screens. ACW’s product work connects the lessons, quizzes, account progress and subscription flow within the mobile application, supporting the experience users reach from the public website and app stores. The result: a mobile learning product with connected practice and account workflows.
Deliver the lesson and quiz workflow in the mobile app.
Connect the interaction with profile and progress state.
Support the relevant subscription journey.
The release work brought the application through development, subscription integration and app-store readiness. In the client’s Clutch review, the engagement is described as 10 sprints completed on time and within budget, providing a concrete delivery result for the programme.
Deliver the agreed application work through the sprint programme.
Prepare the subscription and release flows.
Complete the app-store approval work for launch.
Day-seven retention increased by 8 percentage points.
Two monthly cohorts of 300 new users each.
First-lesson completion increased by 17 percentage points.
10
sprints delivered on time and within budget. The client also confirms App Store approval and launch by the preferred deadline.
Stacey Bank · RulePlay LLC · Clutch review, 6 June 2026 (opens in a new tab)