What to provide
Before paying for a report, the customer needs to understand what to provide.
Loading the pageLoading the pageLoading the pageA clear request journey for property analysis
ACW developed Parcel Potential’s customer-facing workflow, connecting property details, map selection and a paid report request.
ParcelPotential lets property owners request information about a site’s development potential. The digital journey needs to collect the right property and the customer’s goals before the team prepares the requested report.
Before paying for a report, the customer needs to understand what to provide.
The customer needs to understand what happens after the request.
The customer needs to understand what they will receive.
A useful property request starts with the right location and a clear objective. ParcelPotential’s customer journey brings the address, map context and intended land use together before the paid report request, helping the customer understand what information is needed. The result: a structured request journey for the customer.
Identify the property through its address and map context.
Describe the intended land use or project goal.
Review the information before submitting the request.
ACW built the digital workflow around the report request. The application connects the submitted property context with payment and request states, giving the customer and the team a consistent record to follow as the work progresses. The result: a repeatable digital workflow for a paid report request.
The handoff to delivery needs the same context the customer provided at the start. The product keeps the request information, its progress and report delivery within the workflow, connecting the customer-facing journey with the team’s fulfilment process. The result: a connected handoff from customer request to report delivery.
Paid requests requiring no clarification of the address or owner’s goals increased by 25 percentage points.
100 requests before and 100 after the change.
The time from request to a paid order fell from 2 days to 20 minutes.
