The club’s identity
The store had to carry the club’s identity.
Loading the pageLoading the pageLoading the pageA merchandise store shaped by the club’s identity
ACW designed and developed FC Livyi Bereh’s online store, connecting the club’s visual identity with product browsing, item options and ordering on desktop and mobile.
A football club’s fan store needs to feel like part of the club while making ordinary shopping tasks easy. Supporters need to browse merchandise, choose the right option and understand their order on both desktop and mobile.
The store had to carry the club’s identity.
A customer has to find an item and understand its options.
From there, the customer has to be able to continue to an order.
The store needs to feel like the club while remaining practical to use. ACW’s design combines the club’s visual identity with clear merchandise browsing, product choices and basket interactions across desktop and mobile. The result: a shopping experience grounded in the club’s identity.
The store connects its catalogue with the choices required to buy a product. ACW’s implementation carries the customer’s selection into the basket and ordering flow, turning the visual storefront into a usable ecommerce journey. The result: a dedicated online store for the club’s merchandise.
Present the product and supported options.
Carry the selection into the basket.
Continue through the ordering workflow.
Paid-order conversion increased by 14 percentage points.
500 started checkouts in each of the 30-day periods before and after the change.
Completing checkout on a phone took 2 minutes instead of 4.
